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Whether you'll be displaying at a trade show or building the displays, upgrading a booth is an effective way to draw attention from attendees and entice them to interact with your products. Though a trade show includes hundreds of different products, services and sales techniques, elevating an exhibit shows attendees that a particular brand took the time to invest in custom storage and displays, which will reflect well on the business.
For your next trade show, consider adding new cabinet features to amplify your products and leave plenty of clear space for interaction and demonstrations. Below, we'll assess different ways you can customize the storage in a trade show booth and some tips for businesses who want to improve their displays.
Before taking on your next trade show, review the essential items businesses need to enhance displays, highlight products and leave attendees with a memorable experience.
Cabinet space is essential in trade show booths because it minimizes the need for table space, allowing more attendees to flow in and out of the booth and engage with representatives more easily. Installing new cabinet doors can instantly upgrade the cabinet system in a trade show booth without the extensive and costly requirements to replace the entire cabinet system.
If the cabinet doors in your trade show booth display are old, damaged or simply don't fit the needs of a business, enhance the look and quality of the display without removing the existing framework.
There are dozens of different wood species and styles to choose from to complement products or enhance your booth design. A company that wishes to showcase electronic devices, candles, home decor or other products might use mullion cabinet doors to add in glass panels. Attendees can then see the products without crowding a table that's holding all the items.
To complement updated cabinet doors, adding in new drawer fronts can help create a cohesive look in a trade show booth and match the rest of the decor.
By choosing from a wide variety of designs, including recess panels, raised panels, Shaker styles and sleek slab designs, you can instantly match the new cabinet door fronts or choose a different option for a bit of dimension. For exceptional smoothness and durability, rigid thermofoil (RTF) drawer fronts are an ideal choice. You can then paint the drawers a custom brand color.
At a trade show, businesses need to put their best foot forward and ensure they have plenty of storage for extra inventory, documents, office supplies, brand merchandise and informational pamphlets. Replacing drawer boxes improves storage options. With stronger and more durable wood drawer boxes, trade show participants can get the functionality and versatility they need in their booth while gaining a high-quality setup for their products.
Enhancing a trade show display booth with upgraded cabinet components helps businesses draw attention to their unique products and stand out in a crowd. There are many other ways businesses can elevate their booths, as well. Here are 13 tips for improving your trade show display booth and making it more engaging for attendees.
Display booths should feature your brand and product name in a bold, visible and memorable way. Utilize lighting and other decor aspects to highlight your products and make them look attractive. Note your business's mission, values and important slogans or branding messages so people can connect with your brand. This could involve designing a unique experience for the booth that relates to your brand.
For instance, if you sell sports drinks, you can have physical games and provide attendees with a cold sample of the drink at the end. If you create custom laser-engraved items, you can bring your engraving machine to the booth and allow attendees to bid for an entirely personalized piece.
Instead of using one type of material for your product logos, switch it up with different mediums, including:
By adding in different types of displays, you can demand attention and give attendees different materials that showcase a company or product. Interactive displays can be particularly engaging, such as a video presentation or touch screen where guests can tap through a photo gallery of your work or learn more about what you do.
Keep business cards, brochures and pamphlets available for attendees to keep as they walk through the booth so they can get in touch with you at a later point and discuss business. Storing extras in the booth's cabinetry keeps tables from getting cluttered but puts cards and pamphlets close by to restock when needed.
While it might sound odd, creating a display with products that are laid out in perfect, symmetrical lines may make attendees feel less inclined to interact with or touch your products for fear of messing up a carefully designed display.
While businesses want their product display to look polished and purposeful, it's important to make them more accessible to attendees by setting them up in a diagonal or checkerboard fashion. In those layouts, there's plenty of space in between them for guests to pick up the products and test them out. You can even include small signs that invite attendees to ask questions and pick up or look closer at your products to make them feel more invited.
If there are any products you don't want visitors to touch — whether it's something fragile or pricey — keep them behind cabinet doors with glass panel inserts. Booth visitors can still easily see what a business has to offer without the risk of damaging anything.
If you're able, bring a small team of professionals from your company to help answer questions and ensure every curious person who passes by your booth won't have to wait too long to interact with someone. Include your trusted employees who know the skill of your services or the ins and outs of your products. For instance, if you're displaying metalworking products, be sure to have your talented craftspeople on hand for guests who are interested in their processes.
Make sure your staff are positioned at entryways to strategically enhance the visual flow of your booth and invite attendees in. Whether you have a small or large booth, always have someone waiting to strike up a conversation with an attendee. You can then place other employees within the booth, whether that be along display tables or back by cabinets, to answer questions as visitors browse.
If you have a smaller booth, keep in mind you can use the space above your display to enhance your brand awareness. Consider adding bright lights or a large banner or sign above your booth as a decorative element that draws attendees in from further away. These airspace additions also allow show attendees to identify your booth as it stands out among the rest. Remember, you will likely be in a large crowd next to many different booths, so drawing attention to your brand with decorative effort can help you attract more attendees.
Many businesses may stick to simply displaying their products and brochures on a white sheet over a folding table. While this may be attractive enough to some attendees, it's not likely to get you the exposure you want. Consider adding a creative, fun element to your booth that shows attendees you're a unique company. You can add a photo booth, food samples, a giveaway or other fun games and prizes to entice people to stop by your booth and interact with your products.
If you're a wine and spirits company, for example, add in a bar with a bartender who can give attendees a sample of your finest products. If you sell handmade cabinet hardware, install them on door fronts of different styles and colors to help visitors imagine how they'd fit in their homes.
No matter what type of product you sell, you can also offer a charging station in your booth so you can strike up a conversation with attendees and keep them entertained while they wait for their device to power up.
Try to be mindful about the items you place on your tables or display. Using cardboard or paper displays can make attendees afraid to interact with or touch anything at your booth for fear of knocking them over.
If you're offering business information on paper, such as on brochures and pamphlets, secure them in a stand or holder so attendees can easily grab them without messing up the stack. If you have drinking cups with your brand logo on them as business merchandise, display only a few at a time so they're easier to grab.
By investing in custom trade show displays built specifically to your business's needs, you can stand out among the other booths and let attendees know you take pride in your business and go the extra mile to bring a quality experience. Whether you outsource a custom-built trade show booth or build them yourself, attendees will notice the difference when they stop by a well-built booth with shiny hardware and plenty of storage compared to a simple folding table and plastic chair.
Choose from a wide range of custom cabinet front styles and colors that match the look and feel of your brand and highlight products much more effectively.
In addition to a company website, you should also use social media to advertise your company, gain a following and announce your trade show display. This is a great way to let potential customers in the area know you'll be at the trade show to answer their questions, give out samples or allow them to test your product.
You can add your social media contact on your business cards so attendees can follow you or message you through social media, giving them various methods of contact other than your telephone number and email.
Make sure the flow of your booth displays your most popular and newest products. It should be organized well to avoid congestion from visitors clumping in one area and missing an important aspect of your display. If you have a small booth, you'll want to keep your entryways free of clutter and keep any personal items, bags or trash in cabinets or drawers so your booth remains clean and professional.
If you have a larger booth, strategically place your display stands, tables or any furniture so attendees can enter one side of the booth and exit another without crowding around an employee or a specific product and blocking the view from other attendees as they walk by.
Show off your products with a demonstration or allow guests to test them out themselves. For instance, if you're displaying a waterproof product, bring a clear bin of water and submerge the product to show guests how it works in real time. If you're selling tools, demonstrate their abilities on various materials.
If you're a phone case company displaying your newest shatterproof product, allow attendees to see you test it by dropping your phone on the ground from various heights so they can see how well it works. Regardless of the type of product or service you offer, showing attendees what you do gives them a much more tangible idea of your business and how you're willing to show the trust and guarantee you have in your products.
While you may need a table or two to display your products, try not to block off guests from entering your booth and engaging with your products. With more cabinets and drawers in your booth, you can store items without needing a table at every entryway. Tables can act as barriers between you and the attendee instead of inviting them in. It's fine to use a table if needed, but try to create more free space or use a small podium, high-top tables or comfortable seating to show attendees you're open to engaging.
Whether your strategy is to demonstrate a product, let it speak for itself or meet with curious attendees, keep your booth unique by welcoming guests in to learn about your brand instead of blocking them off with furniture.
Because you likely have a limited amount of space to showcase your entire business during the trade show, you need to make every inch of space count. Instead of keeping your overflow inventory or additional supplies in mismatched plastic bins, consider using sleek cabinets, drawers and hardware to entice attendees. This allows you to tuck away your supplies and keep your counters and tables free of clutter while keeping other inventory or extra brochures within reach so you don't have to utilize a storeroom.
By using a reliable, professional company like Cabinet Doors ‘N’ More, you can transform your existing cabinets with a few simple tweaks. If you have an existing cabinet system in your booth, you can replace and upgrade your display without the expense of replacing the entire cabinet system.
The look and feel of a display booth can make all the difference. If you want convenience without sacrificing quality, consider Cabinet Doors ‘N’ More for your next trade show display remodeling project. Our replacement cabinet doors and drawer fronts are made from high-quality, durable and premium materials and are available in many different styles to accommodate your versatile business needs.
At Cabinet Doors ‘N’ More, we pride ourselves on offering quick turnaround times, efficiency and simplicity from the moment you browse our website until your order arrives. All you need to do is measure your existing cabinets, order your cabinet components and we'll take care of the rest. Contact us today to learn how we can help upgrade your next trade show display booth or order color samples online to match with your existing space.
I agreed when you said you likely have limited space to showcase your business during the trade show. It would help if you made every inch of space count. I am planning to hire someone to help us create custom-built trade show displays for our company’s products. We wanted to make the most of the storage space and make it functional for our convenience that day. https://www.stevensexhibits.com/custom-interior-exhibits
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James Robert
July 27, 2023
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